Learning Resources

marketing-plan-key-elements-and-action-plan

Marketing Plan: Key Elements & Action Plan

Marketing planning is the foundation for all marketing strategies as well as decisions. Concerns which include product lines, distribution channels,...
Generic Strategies

Generic Strategies: Concept, Framework, Performance & Risk

An organisation's overall competitive strategy consists of the business approaches and initiatives it engages in to be able to catch...
strategic-planning-process

The Strategic Planning Process: A Fundamental View

The organization should get involved in strategic planning that evidently specifies goals and objectives in addition to analyses both the...

Product Diffusion Curve: Concept, Model & Determined Factors

The diffusion practice is the method in which innovations spread over period to other prospective buyers through communication all over...
behaviorial-theories-of-leadership

Behavioural Theories of Leadership

The most ancient leadership theories tend to concentrate on the traits and behaviours of unique, thriving front runners. Contemporary leadership...
vision-mission-value-statement

Vision, Mission, Value & Objective Statements: What & What Not?

A vision statement is not necessarily a goal that can be thoroughly reached in process. It is not the exact...
strategy leadership

Beyond Formulation: Results-oriented Strategy Leadership

There are five crucial phases that make up the vital of effective strategy leadership. 1. Track down current structures of action It...
marketing MANAGEMENT

Marketing

Often people really feel that marketing has something to perform with making products and solutions accessible in outlets, preparing displays...
business-plan-format-and-outline

An Effective Business Plan: Format, Structure & Outline

What Is a Business Plan? A business plan is usually a written statement that explains and assesses your business and furthermore...
value chain analysis

Value Chain Analysis: Primary & Support Activities

The objective of value chain activities is to be able to create value in which weighs more than the cost...
extending-the-product-life-cycle

Product Life Cycle Extension Strategies

Growth approaches extend the existence of the product before it moves into decline phase. Therefore companies apply marketing strategies to...
bcg-growth-matrix

The BCG Matrix: “ Business Growth- Market Share”

The BCG ( Boston Consulting Group) matrix  organizes businesses along two dimensions - business growth rate and market share. The BCG...
three-cs-of-leadership-interconnection

Interconnection Among The 3-Cs of Leadership

By delivering the most effective “C” (challenge, confidence, or coaching), leaders enable people turn out to be a great deal...
marketing-mix-4-ps

The Marketing Mix: 4 P’s Policy

A result oriented feature of marketing mix strategy has already contributed to several organisations’ success and it is extensively implemented...